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Today we are a global company with an international team. We are on a global mission to educate people in garment care and slow fashion.

In just a few years time we have become one of Europe’s most recognized brands within the garment care niche. We have taken the first steps to create a global fashion care brand and our resellers are some of the world’s most prestigious design- and fashion stores.

We strongly believe that knowledge and accessibility are important steps toward a more sustainable fashion world. 

Our story